Hamm's Beer float in St. Paul Winter Carnival Parade

St. Paul Winter Carnival Parade, 1958, featuring the Hamm’s Beer float “Golden Page in History.” The Hamm’s bear wears a coonskin cap. From the St. Paul Winter Carnival Photograph Collection, Minnesota Historical Society, St. Paul.

Photograph of promotional paper bag with Hamm's bear

Hamm's Beer promotional paper bag

Hamm’s Beer promotional paper bag featuring the bear playing baseball, mid-to-late 1960s.

Photograph of “Hamm’s Good Cheer” holiday promotional sign featuring the Hamm’s bear, little bear, and squirrel, mid-to-late 1950s.

Hamm's Beer promotional sign

“Hamm’s Good Cheer” holiday promotional sign featuring the Hamm’s bear, little bear, and squirrel, mid-to-late 1950s.

Photograph of Hamm’s Brewing Company salt and pepper shakers

Hamm's Beer salt and pepper shakers

A pair of salt and pepper shakers modeled after the Hamm's bear, ca. 1970s.

Still image of a Hamm's TV commercial showing the Hamm's bear and little bear, early 1950s.

Hamm’s bear and little bear

Still image of a Hamm's TV commercial showing the Hamm's bear and little bear, early 1950s.

Photograph of Hamm’s bear bank

Hamm’s bear bank

Hamm’s bear bank made by Red Wing Pottery, Red Wing, Minnesota, late 1950s.

Hamm’s Beer float in St. Paul Winter Carnival Parade

Hamm’s Beer float with Hamm's bear and dogsled in the St. Paul Winter Carnival Parade, 1959.

A souvenir totem pole, created ca. 1970, with a depiction of the Hamm’s bear. This piece is a good example of Hamm’s Brewing Company’s use of generic and often inaccurate Indigenous iconography in their advertising. Although this object was made by an Ojibwe family, totem-pole carving is not an Anishinaabe tradition; the art form is practiced by Indigenous groups on the West Coast of the United States and Canada, including the Haida, the Tlingit, and the Nuxalk.

Hamm’s Beer miniature totem pole

A souvenir totem pole, created ca. 1970, with a depiction of the Hamm’s bear. This piece is a good example of Hamm’s Brewing Company’s use of generic and often inaccurate Indigenous iconography in its advertising. Although this object was made by an Ojibwe family, totem-pole carving is not an Anishinaabe tradition; the art form is practiced by Indigenous groups on the West Coast of the United States and Canada, including the Haida, the Tlingit, and the Nuxalk.

Photograph of Hamm’s Beer needle case

Hamm’s Beer needle case

Plastic needle case advertising Hamm's Beer, ca. 1950s.

A promotional item produced by Hamm’s Brewing Company ca. 1950. This clock shows a cabin scene that embodies the essence of Hamm’s early advertising campaign around the “cool refreshment of Minnesota’s vacationland.”

Hamm’s Beer sunset clock

A promotional item produced by Hamm’s Brewing Company ca. 1950. This clock shows a cabin scene that embodies the essence of Hamm’s early advertising campaign around the “cool refreshment of Minnesota’s vacationland.”

Pages

Subscribe to Multimedia