Color image of a Gold Medal Flour Bag, c.1930s.

Gold Medal Flour Bag

Gold Medal Flour Bag, c.1930s.

Color image of a Gold Medal Flour and WCCO sign, c.1925.

Gold Medal Flour and WCCO sign

Gold Medal Flour and WCCO sign, c.1925.

Color portraits of Betty Crocker, 1936–1981.

Betty Crocker through the years

Portraits of Betty Crocker, 1936–1981. Photograph by the Cartwheel Company.

MN90: WCCO - How Betty Crocker Became a Good Neighbor

WCCO Radio has been around for decades, but the station has changed a lot since its start. MN90 Producer Andi McDaniel explains.

MN90: The Invention of Betty Crocker

Betty Crocker has it all. She’s wholesome, pretty, and bakes a “perfect cake every time.” Pretty impressive for a woman who doesn’t actually exist. MN90 Producer Andi McDaniel finds out how Gold Medal Flour created a persona that still charms homemakers today.

Betty Crocker

For many Americans, the name Betty Crocker evokes an image of domestic perfection. From the often-reissued Betty Crocker Picture Cookbook to the iconic red spoon logo that bears her signature, Betty Crocker is one of the most recognized names in cooking. It comes as a surprise to some that “America’s First Lady of Food” is, in fact, fictional.

Construction of Southdale Mall

KSTP-TV film footage (without sound) of the 1956 construction and opening of Southdale Mall, including scenes from the mall's finished interior.

Black and white engraved portrait of Henry M. Rice, c.1860.

Engraved portrait of Henry M. Rice

Engraved portrait of Henry M. Rice, c.1860.

Black and white photograph of James J. Hill, 1902.

James J. Hill

James J. Hill, 1902. Photograph by the Pach Brothers.

Color image of the Masters Hotel in Burr Oak, Iowa, 2009.

Masters Hotel

The Masters Hotel in Burr Oak, Iowa. Photographed on December 6, 2009 by Wikimedia Commons user Jonathunder.

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