Betty Crocker has it all. She’s wholesome, pretty, and bakes a “perfect cake every time.” Pretty impressive for a woman who doesn’t actually exist. MN90 Producer Andi McDaniel finds out how Gold Medal Flour created a persona that still charms homemakers today.
For many Americans, the name Betty Crocker evokes an image of domestic perfection. From the often-reissued Betty Crocker Picture Cookbook to the iconic red spoon logo that bears her signature, Betty Crocker is one of the most recognized names in cooking. It comes as a surprise to some that “America’s First Lady of Food” is, in fact, fictional.