First founded in 1903 as the Minnesota Valley Canning Company (MVCC), the Green Giant Company, as it later became known, became one of the largest producers of canned corn and peas in the United States. From its base in Le Sueur, the company developed new ways of growing, manufacturing, and marketing canned vegetables. Its mascot, the Jolly Green Giant, can be found in grocery stores around the United States.
In December 1901, botanist Alexander Pierce Anderson created puffed rice while experimenting with starch crystals in his laboratory. Although he did not yet realize the significance of his discovery, Anderson's new breakfast food would make him a nationally known figure and the face of a Quaker Oats advertising campaign for almost a decade.