During World War I, families began to hang flags in their windows that displayed a gold star for each relative killed in military service. The title “gold star mother” was used unofficially to describe a woman who had lost a child in service until the national organization American Gold Star Mothers, Inc., was established in 1929. Many Minnesota mothers claimed membership, and local Minnesota chapters followed.
A poster featuring the image of three men in suits walking away from a pile of Navy and Army uniforms. Text reads "Let's stick / together / Back into "cits" and - / the AMERICAN LEGION". From the Harkin Store in New Ulm, Minnesota, and retailed during World War I, ca. 1918.