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Nerstrand Meats and Catering

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Remodeled Nerstrand Meat Market, ca. 1900. Pictured are (left to right): Lewis Roth, William Roth, and an unidentified man.

Remodeled Nerstrand Meat Market, ca. 1900. Pictured are (left to right): Lewis Roth, William Roth, and an unidentified man.

In 1890, Adam Roth and his son, William E., established a butcher business in Nerstrand (Rice County) that grew to specialize in smoked and grilled meats—particularly bologna and wieners. In 2019 the family-owned enterprise, Nerstrand Meats and Catering, celebrated 129 years of continuous operation.

The business traces its roots to the establishment of the Nerstrand railway station by the Minnesota and Northwestern Railroad (later renamed the Chicago Great Western) in September 1885. Soon after, the Nerstrand Hotel was erected to accommodate the influx of daily and overnight passengers. By 1888, a Miss Anne Marie Olson (later Mrs. Thorstein Midtling) served as the hotel’s housekeeper.

To feed her customers, Olson engaged Adam Roth, a resident of Wheeling Township since 1856, to butcher a cow, of which she took one-half for her needs; he peddled the remainder to the community. This relationship continued with success, and by 1890, Roth was joined by his son to form Adam Roth & Son.

As their pioneer business of supplying locally sourced butchered meats to the Nerstrand area grew, the Roths started selling sausages. Working with John Brandenburg, an experienced butcher from Kenyon, the men experimented with different spices and hand crafted their well-known bologna and wiener recipes. The closely guarded recipes have been passed down from generation to generation.

By late April 1892, the Roths opened a twenty-foot-by-twenty-foot wood-frame meat market with an adjoining slaughterhouse. Workers were paid fifty cents a day, and ring bologna sold for ten cents per ring or twenty-five cents for three rings. In December, the Roths erected a twelve-foot-by-twelve-foot icehouse to help preserve meat. A horse-drawn sleigh was sent to gather chunks of ice cut from a creek in the Big Woods. Sawdust was used as an insulator, slowing the melting of the ice while it was stored.

With the death of Adam Roth in 1909, the shop became known as the W. E. Roth Meat Market. William was assisted by his younger brother, Louis H., who worked as a meat cutter into his eighties. By 1914, Roth razed the wood building and replaced it with one made of brick.

By the 1940s, William’s grandson, Neil Heggedahl, had joined the business and learned the family trade. In April 1947, the three men started custom butchering and processing for the surrounding area. They put in 184 lockers to rent to their customers, keeping in mind that few homes at the time had freezers.

By the 1950s, William had died, and Louis had retired. Clyde Heggedahl joined his brother in assuming ownership of the business. In the ensuing years, the brothers were wholesaling their bologna to area stores in Farmington, Faribault, Dennison, Northfield, and Kenyon, making up to 600 pounds each week. In 1967, the Wholesale Meat Act required the purchase of only federally inspected meat. The restriction forced the brothers to forgo the wholesale business, limiting sales strictly to the Nerstrand store, which focused on specialty meats.

In November 1978, Clyde and Mary Heggedahl assumed sole ownership of the store. Before long they discontinued butchering and concentrated on their expanding catering services. Renamed Nerstrand Meats and Catering, the store purchased its USDA- inspected meats from a supplier.

In 1984, the Nerstrand Booster Club created Bologna Days, held annually in August. The event not only served as a promotion for the store, but also for the Nerstrand community. The bologna-eating contest proved particularly popular every year; for instance, the 1989 winner ate 3.17 pounds. In 1994, Bologna Days held its last gathering, and the US Post Office offered a Bologna Days Pictorial Cancellation.

During the 2000s, the catering side of the business expanded by purchasing two trailers with grills and a third for smoked items. In 2015, the business was honored for its 125 years of continuous operation, which made it the oldest in Nerstrand and one of the oldest in Rice County. Online ordering and social media were introduced to enhance sales. The following year, Clyde Heggedahl died. His widow, seventy-one-year-old Mary Heggedahl, who had worked at the store since the age of sixteen, assumed sole ownership.

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© Minnesota Historical Society
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  • Related Resources

Anderson, Kevin. “Nerstrand Meats Celebrates 125 Years of Family Business.” Kenyon Leader, October 11, 2015.

“Hildebrand Center.” Kenyon Leader, April 28, 1892. https://newspapers.mnhs.org/jsp/viewer.jsp?doc_id=mnhi0031%2F1DFC0559%2F92042801

“Nerstrand.” Faribault Journal, December 2, 1914. https://newspapers.mnhs.org/jsp/viewer.jsp?doc_id=mnhi0031%2F1HMB3U5B%2F14120201

“Nerstrand.” Kenyon Leader, December 22, 1892.
https://newspapers.mnhs.org/jsp/viewer.jsp?doc_id=mnhi0031%2F1DFC0559%2F92122201

Nerstrand: A History. Nerstrand, MN: Nerstrand Bicentennial Committee, 1976.

“Nerstrand and Vicinity Doings.” Kenyon News, November 26, 1914. https://newspapers.mnhs.org/jsp/viewer.jsp?doc_id=mnhi0031%2F1H0YK35B%2F14112601

“Nerstrand, April 5, 1892.” Faribault Republican, April 6, 1892.

“Notes From the Post Office.” Our Town, 7, no. 4 (Fall 1994): 1–2.

Schreiber, Pauline. “Nerstrand Butchers Defy 1980 ‘Supermarkets.’” Faribault Daily News, July 29, 1980.

Thibodeau, Camey. “Nerstrand Meats and Catering Celebrates 125 Years.” Faribault Daily News, March 27, 2015.

Weyhe, Philip. “Nerstrand Meat Market Owner Continues Life’s Work Despite Losses.” Northfield News, November 27, 2017.

Witt, Lynn. “Bologna Days ‘A Smashing Success.’” Our Town, 2, no. 3 (Fall 1989): 1.

Related Images

Remodeled Nerstrand Meat Market, ca. 1900. Pictured are (left to right): Lewis Roth, William Roth, and an unidentified man.
Remodeled Nerstrand Meat Market, ca. 1900. Pictured are (left to right): Lewis Roth, William Roth, and an unidentified man.
Nerstrand Hotel, Nerstrand, Minnesota, ca. 1900.
Nerstrand Hotel, Nerstrand, Minnesota, ca. 1900.
Nerstrand Bologna Days Cancellation Stamp, 1994.
Nerstrand Bologna Days Cancellation Stamp, 1994.
Nerstrand Bologna Days event poster, 1994.
Nerstrand Bologna Days event poster, 1994.
Interior of Nerstrand Meats and Catering, 2019. Photo by Jeff M. Sauve.
Interior of Nerstrand Meats and Catering, 2019. Photo by Jeff M. Sauve.
Meat case containing bologna and wieners inside Nerstrand Meats and Catering, 2019. Photo by Jeff M. Sauve.
Meat case containing bologna and wieners inside Nerstrand Meats and Catering, 2019. Photo by Jeff M. Sauve.
The exterior of Nerstrand Meats and Catering, 2019. Photo by Jeff M. Sauve.
The exterior of Nerstrand Meats and Catering, 2019. Photo by Jeff M. Sauve.

Turning Point

In April 1892, Adam Roth & Son open a twenty-foot-by-twenty-foot wood frame meat market with an adjoining slaughterhouse.

Chronology

1888

Adam Roth is engaged by Miss Anne Marie Olson, Nerstrand Hotel’s housekeeper, to butcher a cow.

1890

Adam Roth and his son, William E., establish a butcher business in Nerstrand, Rice County.

1892

Adam Roth & Son open a wood frame meat market shop in late April.

1892

Adam Roth & Son erect an icehouse in December.

1909

dam Roth dies. His business becomes known as W. E. Roth Meat Market.

1914

The old wood frame building is removed and replaced with a brick one.

1947

Custom butchering and processing is offered, along with 184 lockers to rent.

1954

Brothers Neil and Clyde Heggedahl assume ownership.

1967

The Wholesale Meat Act is enacted, affecting changes in store practices.

1978

Clyde Heggedahl and wife, Mary, assume ownership.

1984

The Nerstrand Booster Club creates Bologna Days, held annually in August.

1994

The US Postal Service offers a Bologna Days Pictorial Cancellation.

2015

Nerstrand Meats and Catering celebrates 125 years as a business.

2016

Clyde Heggedahl dies. His widow, Mary Heggedahl, assumes sole ownership.