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Parade Stadium, Minneapolis

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Black and white photograph of Parade Stadium, ready for its first full season of football, 1952.

Parade Stadium is ready for its first full season of football, 1952. Photographer: Schreiber-Hager.

Parade Stadium was Minneapolis's first public football stadium. The Minneapolis park board built the 16,560-seat stadium at The Parade, a park just west of downtown, in 1951. It was meant for high school, amateur, and small-college games. The stadium was also used for summertime Aquatennial festivities for nearly forty years.

Thomas Lowry, who lived on a hill overlooking the grounds, and others donated most of the land for The Parade to the Minneapolis park board in 1904. The board did not act on Lowry's suggestion for a golf course for the park but did express its intent to use the area for active recreation purposes. In 1908 and 1911, the park board published plans for athletic fields and a grandstand. However, it lacked money to build seating. Even so, the park became the center of amateur sports in the city. In the 1920s, some football games at The Parade attracted standing crowds estimated at five thousand spectators.

The park board proposed building a stadium there in 1933, and applied-unsuccessfully-for federal public-works funding. It tried again, in 1944, when it added a stadium to its list of "post-war progress" projects. The board claimed the city needed a stadium with a seating capacity between the huge Memorial Stadium at the University of Minnesota and various small park and school athletic fields.

In 1950, the city finally approved $600,000 in bonds over two years to build only the stadium. To make room for it, the park board moved The Parade tennis center to Nicollet (now Rev. Dr. Martin Luther King Jr.) Park.

The stadium hosted its first major event in July 1951, when the Lone Ranger and Silver appeared at an Aquatennial children's event. That September, an exhibition football game between the Green Bay Packers and San Francisco 49ers drew twenty thousand fans. At first, the stadium was a financial success, partly because of revenue from hosting an annual National Football League (NFL) exhibition game. But Parade Stadium was never intended to host professional games. When Met Stadium was built in Bloomington in 1956 to attract professional baseball and football to Minnesota, the yearly NFL exhibition game was played there.

Parade Stadium continued hosting about fifty football games a year. The most popular were Friday-night and Saturday-night Minneapolis high school games. It also was the starting point of the two Aquatennial parades each summer. The park board booked other events, from midget-car races to circuses. But area residents objected to the noise and traffic. The costs of maintaining the stadium soon exceeded revenue.

By the mid-1960s, the only moneymaker at The Parade was the parking lot. After the Guthrie Theater opened across the street in May 1963, most of its patrons parked in the stadium lot.

In the mid-1960s, Parade Stadium generated income by booking top musical acts for outdoor rock concerts. Buffalo Springfield, Jefferson Airplane, Fleetwood Mac, and Blondie, among others, played there. Singer Melissa Manchester drew the stadium's largest crowd ever-thirty thousand-in June 1979. The last big-name act to play at Parade Stadium was Simon and Garfunkel in July 1983.

Eventually, music promoters became unwilling to meet the growing limitations placed on concerts by the park board to address complaints from people who lived near the stadium. By 1986, only five events were booked there, two of which were Aquatennial parades. The structure was thirty-five years old, and the park board estimated that it needed $250,000 in renovations.

In 1988, the park board collaborated with the Walker Art Center to create the Minneapolis Sculpture Garden on park land next to the stadium. The Sculpture Garden's popularity led to its expansion in 1990. A heavily used softball field had to be moved to accommodate that expansion. The logical place to put it was where the little-used stadium stood. As a result, Parade Stadium was demolished in 1990, the softball field was moved, and the Sculpture Garden expanded. The Walker paid the million-dollar price tag for demolition of the stadium and relocation of the softball field.

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Aquatennial Ambassador Organization. History.
http://www.aquatennialambassadors.com/about-us.html

Charles E. Doell Papers.
Manuscript Collection, Hennepin History Museum, Minneapolis
Description: Documents related to Doell's tenure as Superintendent of Parks and Recreation for the Minneapolis Park Board, 1945–1959.

Doell, Charles E. "The New Stadium at the Parade at Minneapolis." Minnesota Engineer, September 1951.

"Fine Park Is Assured" Minneapolis Tribune, November 15, 1903.

Minneapolis Board of Park Commissioners. Annual Reports, 1908, 1911, 1932, 1933, 1944, 1950, and 1951.

"Parade Stadium's Decline May Spell Its Demise" Minneapolis Star and Tribune, August 20, 1986.

"Sculpture Garden Will Grow; Parade Stadium to Come Down" Minneapolis Star Tribune, February 7, 1990.

"The Parade Controversy" Minneapolis Tribune, May 23, 1950.

Smith, David C. Parks, Lakes, Trails, and So Much More: An Overview of the Histories of MPRB Properties. Minneapolis: Minneapolis Park and Recreation Board, 2008. http://www.minneapolisparks.org/documents/parks/Parks_Lakes_Trails_Much_More.pdf

Walker Art Center. Minneapolis Sculpture Garden: A Collaboration between the Walker Art Center and the Minneapolis Park and Recreation Board. Minneapolis: Walker Art Center, 1998.

Wright, C. Ben. "Minneapolis Parks and Recreation: A History of the Park and Recreation Board, 1944–1978." Typescript, 1982.

Related Images

Black and white photograph of Parade Stadium, ready for its first full season of football, 1952.
Black and white photograph of Parade Stadium, ready for its first full season of football, 1952.
Black and white photograph of a crowd gathered for a football game at The Parade, 1923.
Black and white photograph of a crowd gathered for a football game at The Parade, 1923.
Black and white photograph of fans lining the fields for football games at The Parade, about 1923.
Black and white photograph of fans lining the fields for football games at The Parade, about 1923.
Black and white photograph of a small section of bleachers at the Parade in 1925 couldn't hold all the spectators.
Black and white photograph of a small section of bleachers at the Parade in 1925 couldn't hold all the spectators.
Black and white photograph of construction of Parade Stadium, June 14, 1951.
Black and white photograph of construction of Parade Stadium, June 14, 1951.
Black and white photograph of filming an Aquatennial event at Parade Stadium, August 10, 1956.
Black and white photograph of filming an Aquatennial event at Parade Stadium, August 10, 1956.
Black and white photograph of Aquatennial Parade Grand Marshal Richard M. Nixon departs Parade Stadium on the parade route, 1958.
Black and white photograph of Aquatennial Parade Grand Marshal Richard M. Nixon departs Parade Stadium on the parade route, 1958.
Color aerial view of expanded Minneapolis Sculpture Garden and moved Softball field.
Color aerial view of expanded Minneapolis Sculpture Garden and moved Softball field.

Turning Point

In 1950, the city approves the first $425,000 in bonds to begin construction of a football stadium at The Parade, a park west of downtown Minneapolis.

Chronology

1893
The first parcel of land is acquired for The Parade park.
1904
Thomas Lowry, William Dunwoody, and others donate land to expand the park.
1907
The Parade's first athletic field is created.
1933
The park board seeks $472,000 in Public Works Administration federal financing for a stadium at The Parade.
1944
The park board proposes building a stadium at The Parade as a "post-war progress" project.
1950
Construction of Parade Stadium begins.
1951
The first pro-football exhibition is game played at the stadium, between the Green Bay Packers and San Francisco 49ers, on September 12.
1952
The First Minnesota high school all-star football game is played at the stadium.
1988
The Minneapolis Sculpture Garden, a joint project of the park board and the Walker Art Center, opens on September 10.
1990
Parade Stadium is demolished to accommodate a two-acre expansion of the Minneapolis Sculpture Garden.