In 1948, Herbert W. Schaper was a mailman in Minneapolis and a fisherman who made his own lures. One day, he added six legs to a lure that he had whittled and called it a “Cootie.” Starting out with a basement factory in his home and $1200 in 1949, he transformed the fishing lure into the Cootie game that reached $1.5 million in sales by 1953.