Business and Industry | Page 92

Black and white photograph of a wedding in the family of Mr. and Mrs. Frank Uram; bride and groom at gift table looking at Betty Crocker cook book, 1950.

A bride and groom read a Betty Crocker cook book

Wedding in the family of Mr. and Mrs. Frank Uram; bride and groom at gift table looking at Betty Crocker cook book, 1950. Photograph by Lee Brothers.

Gold Medal Flour and WCCO sign

Gold Medal Flour and WCCO sign, c.1925.

Color portraits of Betty Crocker, 1936–1981.

Betty Crocker through the years

Portraits of Betty Crocker, 1936–1981. Photograph by the Cartwheel Company.

MN90: WCCO - How Betty Crocker Became a Good Neighbor

WCCO Radio has been around for decades, but the station has changed a lot since its start. MN90 Producer Andi McDaniel explains.

MN90: The Invention of Betty Crocker

Betty Crocker has it all. She’s wholesome, pretty, and bakes a “perfect cake every time.” Pretty impressive for a woman who doesn’t actually exist. MN90 Producer Andi McDaniel finds out how Gold Medal Flour created a persona that still charms homemakers today.

Betty Crocker

For many Americans, the name Betty Crocker evokes an image of domestic perfection. From the often-reissued Betty Crocker Picture Cookbook to the iconic red spoon logo that bears her signature, Betty Crocker is one of the most recognized names in cooking. It comes as a surprise to some that “America’s First Lady of Food” is, in fact, fictional.

Radisson, Pierre Esprit (1636/1640–1710)

Pierre Esprit Radisson’s 1659 expedition to Lake Superior and beyond opened a door to the North American fur trade. Through it, he earned a reputation as a courageous explorer and a cunning merchant. In the 2010s he is remembered as one of the first Europeans to travel to what became the state of Minnesota.

Construction of Southdale Mall

KSTP-TV film footage (without sound) of the 1956 construction and opening of Southdale Mall, including scenes from the mall's finished interior.

Gale Family Library